Universal everything: Microsoft Infinity Room

In collaboration with Journalist Simon Rogers and Roundhouse(Portland), Universal Everything created an immersive narrative experience exploring the power of big data. A 15x 8 mirrored room and subtly choreographed pixel spheres echoed the LED animations, creating an endless digital landscape. Designed in code and running in real-time, the experience tells the story of the world around us through the medium of a simple US quarter. Tied into a major Microsoft product launch, the Infinity Room was installed at 3 Embarcadero Center in the heart of San Francisco’s Financial District over three day. Members of the public and conference VIPs were invited to experience a powerful visualization of the insights that can be gained through Microsoft’s new data analysis tools.